服务对象：悦享猪YUEXIANGZHU
服务内容：品牌策略丨视觉设计丨品牌标志升级丨品牌视觉形象升级

为了帮助悦享猪品牌快速切入市场，占据市场的一席之地，我们为它打造了一套完整统一，且能将客户想要传达的“本土、亲切、健康”品牌调性体现其中的品牌视觉体系。设计构想围绕“融合创新的本土文化”展开，汲取老广们熟悉的广府文化元素，融合新鲜多元的色彩与设计，加入全新的形象IP，打破品牌推广的局限性，向消费者传达同声同气的本土形象，快速地在消费者心里建立情感连接与本土品牌认知。

To help the brand of YUEXIANGZHU quickly enter the market and occupy a place in the market, we have created a complete and unified set of brand vision system for it, which can reflect the "local, friendly and healthy" brand tone that customers want to convey. The design concept revolves around the "integration of innovative local culture", absorbing the familiar cantonese cultural elements, the integration of fresh and diverse colors and design, adding a new image IP, breaking the limitations of brand promotion, conveying a friendly local image to consumers, quickly establish emotional connection and local brand recognition in the heart of consumers.