美的“上乘”套系炖锅

Superior Stewpot Series

服务公司:美的
服务内容:产品策略 | 产品设计 | 视觉策略 | 场景渲染

这是一套符合年轻家庭居家风格及审美的炖锅套系产品,整体设计以打破人们对传统炖锅造型的固化认知作为切入点,机身外观保留中国陶瓷的经典造型,将中式实木与白瓷相互融合,具有较强的风格延展性,能衍生出更多新中式的生活家电产品,形成整体套系化,使得品牌更有辨识度,提高市场竞争力。

This is a set of accord with the young family home style and aesthetic saucepan set of series products, the overall design to break the traditional model of curing stew cognition as the breakthrough point, fuselage retain Chinese ceramics classic appearance modelling, will Chinese real wood with white porcelain mutual confluence, strong style ductility, can derive more new Chinese style life home appliance products, formed a whole set of system, Make the brand more recognizable, improve the market competitiveness.

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