服务对象：优益YOICE
服务内容：品牌策略丨视觉设计丨品牌标志升级丨品牌视觉形象升级

「优益YOICE」是一个年轻化、具备个性化与时髦感的女性轻家电品牌。我们基于优益的未来发展战略与时代趋势的双重考量，提炼出“年轻化、高端、简约”品牌升级三大诉求，为优益创造一套简约有力的品牌视觉标识，打造全新的超级符号，覆盖用户不同的使用场景，以最正确的品牌基调向用户传达品牌信息，清晰呈现品牌形象。

YOICE is a young, personalized and fashionable female light household appliance brand. We based on YOICE's future development strategy and the trend of The Times of dual considerations, we have refined the three major demands of brand upgrading: young, high-end, simple, create a set of powerful brand visual identity and a new super symbol for YOICE, covering different use scenarios of users; And convey brand information to users with the most correct brand tone, clearly present brand image.